Olivier Oullier

Olivier Oullier

Marseille, Provence-Alpes-Côte d'Azur, France
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Articles by Olivier

  • PAS DE MÉTAVERS SANS INTERFACES CERVEAU-MACHINE
    Nov 16, 2022

    PAS DE MÉTAVERS SANS INTERFACES CERVEAU-MACHINE

    Le métavers semble être partout ces dernières semaines. Il y a les investissements et pivots stratégiques significatifs…

    29 Comments
  • The Real Future of Work
    Sep 19, 2019

    The Real Future of Work

    The launch of EMOTIV MN8 is a very important milestone for our company. After nearly a decade of continuous effort and…

    6 Comments

Contributions

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Activity

Experience

  • Inclusive Brains Graphic

    Inclusive Brains

    France

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    France

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    Geneva, Switzerland

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    Marseille, France

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    Greater Atlanta Area

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    Singapore

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    Singapore

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    New York, United States

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    Helsinki, Southern Finland, Finland

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    Geneva Area, Switzerland

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    Geneva, Switzerland

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    New York, United States

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    Geneva, Switzerland

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    Geneva, Switzerland

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    Abu Dhabi, United Arab Emirates

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    London, England, United Kingdom

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    Dubai, United Arab Emirates

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    Paris, France

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    Paris, Île-de-France, France

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    Marseille, Provence-Alpes-Côte d'Azur, France

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    Dubai, United Arab Emirates

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    Cincinnati, Ohio, United States

Volunteer Experience

  • European Commission - Directorate General for Health and Consumer Protection Graphic

    Expert, Health

    European Commission - Directorate General for Health and Consumer Protection

    - 4 years

    Health

    The Directorate-General for Health and Food Safety (DG SANTE), until 2014 known as the Directorate-General for Health and Consumers (DG SANCO), is a Directorate-General of the European Commission. The DG is responsible for the implementation of European Union laws on the safety of food and other products, on consumers' rights and on the protection of people's health. In 2006, DG Sanco launched the public Health-EU portal to provide European citizens with easy access to comprehensive information…

    The Directorate-General for Health and Food Safety (DG SANTE), until 2014 known as the Directorate-General for Health and Consumers (DG SANCO), is a Directorate-General of the European Commission. The DG is responsible for the implementation of European Union laws on the safety of food and other products, on consumers' rights and on the protection of people's health. In 2006, DG Sanco launched the public Health-EU portal to provide European citizens with easy access to comprehensive information on Public Health initiatives and programmes at EU level

    [content: Wikipedia]

Publications

  • Health and Pleasure in Consumers' Dietary Food Choices: Individual Differences in the Brain's Value System

    PLOSone

    Taking into account how people value the healthiness and tastiness of food at both the behavioral and brain levels helps to better understand and address overweight and obesity-related issues. In this experimental study using functional neuroimaging, we investigate whether activity in brain networks involved in self-control may increase significantly when individuals with a high body-mass index (BMI) focus their attention on the taste rather than on the health benefits when making food choices.…

    Taking into account how people value the healthiness and tastiness of food at both the behavioral and brain levels helps to better understand and address overweight and obesity-related issues. In this experimental study using functional neuroimaging, we investigate whether activity in brain networks involved in self-control may increase significantly when individuals with a high body-mass index (BMI) focus their attention on the taste rather than on the health benefits when making food choices. BMI is positively correlated with both the neural responses to healthy food choices in brain areas associated with gustation (insula), reward value (orbitofrontal cortex), and self-control (inferior frontal gyrus), and with the percent of healthy food choices. By contrast, when attention is directed towards health benefits, BMI is negatively correlated with neural activity in gustatory and reward-related brain areas (insula, inferior frontal operculum). Taken together, these findings suggest that those individuals with a high BMI do not necessarily have reduced capacities for self-control but that they may be facilitated by external cues that direct their attention toward the tastiness of healthy food. Thus, promoting the taste of healthy food in communication campaigns and/or food packaging may lead to more successful self-control and healthy food behaviors for consumers with a higher BMI, an issue which needs to be further researched.

    Other authors
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  • Can Food Porn Make Us Slim? How Brains of Consumers React to Food in Digital Environments

    Integrative Food, Nutrition and Metabolism

    People constantly publish/share their pictures/videos of delicious food dishes on social media. This excessive display of food pictures on Instagram, Facebook, Twitter, Snapchat, Pinterest, and other social media is often referred to as “food porn”. Seeing food presented in an appetizing and/or “ready to be eaten” manner allows the brains of the viewer to vividly imagine the consumption experience related to eating what they see. Looking at pictures of food is known to trigger gustatory…

    People constantly publish/share their pictures/videos of delicious food dishes on social media. This excessive display of food pictures on Instagram, Facebook, Twitter, Snapchat, Pinterest, and other social media is often referred to as “food porn”. Seeing food presented in an appetizing and/or “ready to be eaten” manner allows the brains of the viewer to vividly imagine the consumption experience related to eating what they see. Looking at pictures of food is known to trigger gustatory sensations in the brain, and to often triggering the desire to consume. As the food industry is using social media to promote their products, public health prevention and organizations in charge of promoting healthy lifestyles would be behooved to coincide their practices with this digital (r)evolution. This article discusses how multisensory mental simulation - i.e. the imagination of all the sensations associated with food consumption - via social media, can be used to produce satiety. In addition, making the consumption of healthy foods more appetizing and enjoyable to better regulate food intake.

    Other authors
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  • Pleasure and the Control of Food Intake

    Psychology and Marketing

    Consumers try to avoid temptation when exposed to appetizing foods by diverting their attention away from their senses (e.g., sight, smell, mouthfeel) and bodily states (e.g., state of arousal, salivation) in order to focus on their longer term goals (e.g., eating healthily, achieving an ideal body weight). However, when not including sensations in their decision-making processes, consumers risk depleting their self-regulatory resources, potentially leading to unhealthy food choices…

    Consumers try to avoid temptation when exposed to appetizing foods by diverting their attention away from their senses (e.g., sight, smell, mouthfeel) and bodily states (e.g., state of arousal, salivation) in order to focus on their longer term goals (e.g., eating healthily, achieving an ideal body weight). However, when not including sensations in their decision-making processes, consumers risk depleting their self-regulatory resources, potentially leading to unhealthy food choices. Conversely, based on the concept of “embodied self-regulation,” the suggestion is made that considering bodily states may help consumers regulate their food choices more effectively. A new model is proposed that facilitates understanding observed consumer behavior and the success or failure of self-control in food intake. It is argued that bodily states and sensory information should be considered when modeling consumer behavior and developing health-related advocacy and communication campaigns. The model proposed here leads to new perspectives on consumer consumption behavior and health policy research and strategies.

    Other authors
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  • The gap years: how to engage Millennials

    Weber Shandwick

    The Science of Engagement has taught us so much and yet it can teach us so much more. One project I’ve been working on in particular, around sustainable consumption and tomorrow’s consumer, has opened my eyes to its true potential.

    See publication

  • Can big brands help us live better?

    World Economic Forum

    “To capitalize on the great opportunities the future provides, and to respond to the economic and social challenges we face today … requires the collaborative efforts of governments, businesses and other actors in society to be truly successful.” So said Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, earlier this year.

    He was right. The challenge that lies before us is fundamentally one of collaboration. Yet it is also one of activation, of empowering the next…

    “To capitalize on the great opportunities the future provides, and to respond to the economic and social challenges we face today … requires the collaborative efforts of governments, businesses and other actors in society to be truly successful.” So said Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, earlier this year.

    He was right. The challenge that lies before us is fundamentally one of collaboration. Yet it is also one of activation, of empowering the next generation to engage with the issues that affect their future. For this generation, the very concept of sustainability needs a makeover; it needs to be broken down into actionable outputs such as saving energy or reducing pollutants.

    According to ground-breaking research conducted by the Forum, these future problem-solvers may not be committed to consuming less, but they want a light shone – by brands and by their peers – on how they can consume in a smarter way, create less waste and use more natural materials. That’s where Collectively.org comes in

    ....

    Other authors
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  • How can we protect young people from cyber bullying?

    World Economic Forum

    Every 40 seconds, somewhere in the world, someone commits suicide. The same WHO report that revealed this shocking statistic found that in most regions, suicide rates are highest among people over the age of 70. But young people are also affected. In fact, globally, suicide is the second leading cause of death in people aged between 15 and 29.

    The factors that contribute to these figures are of course complex. But, at least for youth suicide, cyberbullying – the use of electronic…

    Every 40 seconds, somewhere in the world, someone commits suicide. The same WHO report that revealed this shocking statistic found that in most regions, suicide rates are highest among people over the age of 70. But young people are also affected. In fact, globally, suicide is the second leading cause of death in people aged between 15 and 29.

    The factors that contribute to these figures are of course complex. But, at least for youth suicide, cyberbullying – the use of electronic communication such as email, social media or text messages to bully a person – plays a role.

    Other authors
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  • No French for Leadership?

    The World Post

    For the second time in five months, the French President had to reshuffle his cabinet after his Economy Minister, Mr. Arnaud Montebourg, publicly and repeatedly criticized the government’s economic policy.

    Beyond the irony of having the (now former) Economy Minister of France attacking the economic strategy of a government he belonged to when he spoke, his critics constituted the peak of a wave of dissatisfaction that has not only spread across the public opinion but even among a…

    For the second time in five months, the French President had to reshuffle his cabinet after his Economy Minister, Mr. Arnaud Montebourg, publicly and repeatedly criticized the government’s economic policy.

    Beyond the irony of having the (now former) Economy Minister of France attacking the economic strategy of a government he belonged to when he spoke, his critics constituted the peak of a wave of dissatisfaction that has not only spread across the public opinion but even among a significant number of parliament members belonging to the President’s own political party.

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    Other authors
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  • The Science of Ingagement

    Weber Shandwick

    In our Science of Engagement research in 2012, we canvased the opinions of three leading academics to identify the fundamental drivers of engagement. We have since worked closely with behavioural insights practice Canvas 8 and our sister research agency KRC to develop a quantitative methodology that has helped us measure how brands, issues, employers and even cities engage their audiences against each of the 19 Elements and 10 Principles of engagement we identified in the original award-winning…

    In our Science of Engagement research in 2012, we canvased the opinions of three leading academics to identify the fundamental drivers of engagement. We have since worked closely with behavioural insights practice Canvas 8 and our sister research agency KRC to develop a quantitative methodology that has helped us measure how brands, issues, employers and even cities engage their audiences against each of the 19 Elements and 10 Principles of engagement we identified in the original award-winning research. We’ve since drilled down further into The Science of Engagement and used it as the basis of a number of other projects, models and research for the benefit of our clients. The Science of Ingagement report, for instance, published in 2014 captured our insights into the dynamics of how employers in the UK engage employees.

    Other authors
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  • Behavioural insights are vital to policy-making

    Nature

    Policy-making by governments affects the behaviour of large numbers of people, sometimes millions. So why is such a key task often left to economists and lawyers, who may have little in-depth understanding of how people really behave? And why are the behavioural psychologists and neuroscientists who have valuable expertise usually consulted last, if at all?
    Governments should embrace the scientific approach and use controlled trials to test the impact of policies on people’s behaviour

    See publication

  • The Science of Engagement

    Weber Shandwick

    The Science of Engagement: An exploration into the true nature of engagement
    - what it means and what causes it. Grounded in science, not fiction.

    Other authors
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Honors & Awards

  • Media for Social Impact Award

    Pvblic Foundation & United Nations Office for Partnerships

    The Media for Social Impact Leadership Council is comprised of thought-leaders from their respective industries, and are nominated for this honor by their peers. The final group of honorees received the top votes from a steering committee comprised of executives from around the media and technology industries. It is one of the highest honors awarded by the social sector for the media and technology industries. This distinction is reserved for true media and technology leaders who have impacted…

    The Media for Social Impact Leadership Council is comprised of thought-leaders from their respective industries, and are nominated for this honor by their peers. The final group of honorees received the top votes from a steering committee comprised of executives from around the media and technology industries. It is one of the highest honors awarded by the social sector for the media and technology industries. This distinction is reserved for true media and technology leaders who have impacted their communities and have mobilized change in their industries. These leaders exemplify a strong drive to make a positive impact and have dedicated their work to help advance and create awareness around social impact initiatives.

    The Leadership Council Award recipients will be celebrated during the 5th annual Media for Social Impact Summit. Organized by the United Nations Office for Partnerships and PVBLIC Foundation, the Summit showcases innovative social campaigns and movements through keynotes, interviews, case studies and round tables and provides a unique opportunity for delegates to network and learn from the brightest minds in media and build lasting partnerships that further social progress.

    [content: Press Release Pvblic Foundation]

  • Silver Sabre Award for PR Product Of The Year

    The Holmes Report

    The Silver SABRE Awards recognize excellence in creative product (from experiential marketing to digital content) and PR agency management.

    The traditional silos of marketing, communications and media will be further shaken up to better craft approaches to engagement that mirror people's psychological and sociological patterns, according to a new Science of Engagement report produced by Weber Shandwick that seeks to apply learnings from the fields of neuroscience, psychology and…

    The Silver SABRE Awards recognize excellence in creative product (from experiential marketing to digital content) and PR agency management.

    The traditional silos of marketing, communications and media will be further shaken up to better craft approaches to engagement that mirror people's psychological and sociological patterns, according to a new Science of Engagement report produced by Weber Shandwick that seeks to apply learnings from the fields of neuroscience, psychology and anthropology to the need for engagement in an “always on” world.

    The initiative was led by Adam Mack, Weber Shandwick’s EMEA chief strategy officer, in partnership with behavioural insight agency Canvas8 and a series of globally-renowned experts in the fields of neuroscience (Thomas Zoëga Ramsøy, head of research of the decision neuroscience research group at the Copenhagen Business School), psychology (Olivier Oullier, professor of behavioural and brain sciences at the Aix-Marseille University) and anthropology (Grant McCracken, author of Culturematic, Culture and Consumption and Transformations).

    [content: The Holmes Report]

  • Young Global Leader (YGL)

    World Economic Forum

    The Forum of Young Global Leaders is a unique and diverse community of the world’s most outstanding, next generation leaders. Bold, brave, action-oriented and entrepreneurial, these individuals commit a portion of their time to jointly shape a better future and thereby improve the state of the world.

    The community is made up of leaders from all walks of life, from every region of the world and every stakeholder group in society. Nominated under 40, Young Global Leaders (YGLs) are…

    The Forum of Young Global Leaders is a unique and diverse community of the world’s most outstanding, next generation leaders. Bold, brave, action-oriented and entrepreneurial, these individuals commit a portion of their time to jointly shape a better future and thereby improve the state of the world.

    The community is made up of leaders from all walks of life, from every region of the world and every stakeholder group in society. Nominated under 40, Young Global Leaders (YGLs) are proposed through a qualified nomination process and assessed according to rigorous selection criteria that creates a diverse and truly representative body, while accepting only the very best leaders who have already demonstrated their commitment to serving society at large.

    Throughout the five year programme, YGLs are fully involved in the Forum’s meetings, initiatives and research and interact with the Forum’s wider multistakeholder community. YGLs have a powerful role in determining the community’s activities. They are governed by a foundation board of respected leaders and are managed by a dynamic team of young professionals based in Geneva and China.

    Set up as an independent, not-for-profit founda­tion under the Swiss government, the Forum of Young Global Leaders is an integral part of the World Economic Forum.

    The community gives its members a peer network that challenges them to be better leaders in both their personal and professional lives. It is a support system that questions, and constantly pushes its members to not only do more, but to be more too.

  • Outstanding Contribution Award - Global Virtual Reality

    Jiangsu Industrial Technology Research Institute (JITRI)

    Award received at the 2018 Global Virtual Reality Conference held in Shanghai, China.

Languages

  • French

    Native or bilingual proficiency

  • English

    Native or bilingual proficiency

  • Spanish

    Full professional proficiency

  • Catalan

    Elementary proficiency

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